About
I'm a writer. For over ten years I've been writing blogs, ebooks, campaign copy, and marketing collateral for leading tech companies, helping them scale their content production and capture leads.
Experience
Lokalise
Lokalise is a translation and localization platform designed to help businesses manage multilingual content across their apps, games, websites, and other digital assets. It offers a collaborative environment with automation tools, APIs, plugins, and integrations, streamlining the process of translating and localizing content for global audiences.
At Lokalise, I led a multidisciplinary creative team including content, design, social, and video production. I built the foundations of the team from scratch including; TOV guidelines, style guide, creative workflows and processes. Also responsible for creation and maintenance of editorial calendar, content strategy, and writing long-form pieces.
Adyen
Adyen is a global payment company headquartered in the Netherlands, offering businesses a single platform to accept payments through various channels worldwide, including online, mobile, and in-store. It serves a diverse set of customers across various industries, including retail, travel, and digital services, with notable clients such as Facebook, Uber, and Netflix.
As the lead for all of Adyen’s global content initiatives, I was responsible for the development of our content strategy, maintenance of our editorial calendar, development of new creative workflows and streamlined processes, and the creation of style guide, tone of voice guidelines, and handbook for content creation.
Clio
Clio is a comprehensive cloud-based legal practice management solution designed for small to mid-sized law firms, providing tools for case management, client intake, document management, and billing.
I was responsible for all Clio marketing activities in the EMEA region including: planning and development of all content for EMEA websites including whitepapers, blog posts, PR, video, and customer case studies.
After ten years working in-house, I calculated how much of my life I've spent in meetings (roughly 1580 hours). I enjoy writing far more than meetings so I've decided to go freelance.